elio santos/unsplash
Having a plan to promote the event is crucial and the plan should include both traditional and social media outlets.
To start this process:
Decide when, where and how you should promote your event
Show potential attendees, sponsors and exhibitors why they should be a part of your event
Keep in mind: The goals and objectives of the event; your target audience; benefits and outcomes
Marco Promotional Products in their article entitled You’ve Been Asked to Plan an Event. Now What??, states that you should include all the necessary information in your marketing materials to eliminate any confusion or questions. This includes:
- Meeting name, date and location.
- Agenda with detailed breakdown of day and events.
- List the exhibitors, sponsors, and/or speakers along with a background or short summary to provide credibility for their experience or expertise.
- Registration fee and deadline if applicable.
- Details on who should attend, for instance, “perfect for executive assistants, customer service representatives or office managers.”
- Goals, objectives, and benefits of attending—written from the perspective of the attendee.
- Name of the venue, address, phone number, website address, email contact, etc.
- Offer a benefit or promotional product for early registration or multiple attendee registrations.
- Airline and hotel information and discounts, if available.
- Continuing education (CE) credits, if applicable.
- Registration form in both digital and print formats.
- Invitation and meeting detail sheet in pdf and print format.
- Testimonials from prior attendees. If you do not have any to include, make sure to ask at this event for next year’s marketing purposes.
Use traditional and social media to promote your event
Etienne Godiard/Nik/Unsplash
Use your website and social media network to promote your event.
Use both traditional and social media
Additional Resources
- A meeting planner’s guide to PR by Jackie Thornton
- Crafting the perfect press release by Jackie Thornton
- MeetingsNet - How to Make Your Meeting Marketing Remarkable
- The Smart Event Marketing Playbook by Bizzabo - http://www.bizzabo.com/
- You’ve Been Asked to Plan an Event. Now What? – Step 7: Create Powerful Marketing Campaigns (February 2015) Marco Promotional Products - http://www.marcopromos.com/
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