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Having a plan to promote the event is crucial and the plan should include both traditional and social media outlets.

To start this process:

Decide when, where and how you should promote your event

Show potential attendees, sponsors and exhibitors why they should be a part of your event

Keep in mind: The goals and objectives of the event; your target audience; benefits and outcomes

Marco Promotional Products in their article entitled You’ve Been Asked to Plan an Event. Now What??, states that you should include all the necessary information in your marketing materials to eliminate any confusion or questions. This includes:


Use traditional and social media to promote your event

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Use your website and social media network to promote your event.

Use both traditional and social media

Additional Resources

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